Telecoms.com: Demand for data services has never been so high

The international market research institute EITO (European Information Technology Observatory) based in Berlin, said it anticipates consumers and companies across the EU to spend some €32.6bn this year, rising to €36bn in 2010 on mobile data services.

The UK is expected to achieve the largest market volume for mobile data in 2009 with some €5.6bn spent on data services. Germany is in second place with €5.2bn, followed by Italy with just under this number and France with €4bn. As the fifth largest market, Spain will spend €3.2bn on data services.

“More and more people are using the facilities offered by mobile internet, whether via their cell phones or with a notebook computer,” said EITO chairman Bruno Lamborghini. “The web is no longer regarded as a purely stationary PC application. Many users appreciate its diverse information and versatility when on the move.”

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