Telecoms.com: Securing ARPU while managing new applications

by Matt Bancroft

Mobile operators are facing increasing pressure on average revenue per user (ARPU) as the markets they operate in mature. As a result, it has become widely accepted that they must look beyond the two traditional revenue streams of voice and SMS to new data services, in order to drive growth and boost profits.

Applications will continue to develop, and demand from mobile users will continue to increase. It is vital that operators lead the way with the ability to support these applications, not only in order to drive uptake of new applications, but also to secure those all important data revenues.

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