MformationThe mobile device management software company

TMCnet: Study Shows Mobile Personalization Could Drive Revenues, Customer Loyalty

Personalization is an important aspect in today’s economy. So many different companies are vying for the consumer dollar that it is increasingly difficult to differentiate one company’s offering from another.

When a company is able to personalize service to a customer, they are much more likely to create a loyal customer relationship. Establishing personalization is much easier said than done and companies are facing increasing obstacles to establishing personalization effectively. Mformation (News - Alert) Technologies Inc., a global provider of advanced mobile device management (MDM) software, has announced new research supporting the argument that revenues from mobile applications and services are being hampered by an inability to personalize mobile devices.

“Consumers want to use more applications and services, but these need to be tailored to the needs of each user. They want a more personalized mobile experience,” said Matthew Bancroft, vice president, Mformation, in a Monday statement.

“Operators could achieve this by allowing a pick-and-mix approach to applications and services. Our research indicates that consumers want to be able to choose from a range of applications and services and then tailor them to their needs when buying a new phone. As they use the phone, they want similar flexibility to personalize and add new services.”

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