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Wireless Week: Survey: Complexity Hinders Uptake
A survey commissioned by mobile device management (MDM) specialist Mformation shows 95% of consumers surveyed would be more likely to try new mobile phone services if the set-up were easier. The research was done by Coleman Parkes.
Set-up issues also prevented 45% of people from upgrading to new, more sophisticated phones, and 61% said phone set-up is as frustrating as changing a bank account. The survey involved about 2,000 people in the United States and 2,000 in the United Kingdom. Participants were screened so that they had a history of using more than just voice on the mobile phone. For the most part, results did not differ substantially between the U.S. market and the U.K.
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