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Wireless Week: Survey: Consumers Want More Personalization
Operators are leaving money on the table by not offering more personalized services, according to a survey commissioned by mobile device management (MDM) firm Mformation.
A whopping 80% of respondents indicated they would use mobile services more if greater personalization were possible, and 67% said they would be willing to pay a premium to personalize their mobile devices, applications and services. The research was undertaken by independent research house Coleman Parkes and involved 4,000 people in the United Kingdom and United States.
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